• July 25, 2024

Glazers aim to have players wear cameras during games for a money-making scheme at Man Utd.

The Glazer family has reportedly expressed interest in using Augmented Reality (AR) as a means to generate revenue. Their plans for Manchester United involve equipping players with cameras during matches, allowing fans to experience the game from the perspective of their favorite player. This initiative, driven by former CEO Ed Woodward and the Glazers, aims to offer supporters the opportunity to pay a fee to watch a match through the lens of stars like Marcus Rashford or Bruno Fernandes. The club believes that this could generate substantial income given its extensive global fanbase.

Although the use of AR technology is already available, regulations currently prohibit players from using it during competitive matches. However, the Premier League has shown openness to the concept, with the potential to bring fans closer to the players in innovative ways. The Glazers are optimistic about the financial potential of this venture, considering the enthusiastic response that is expected from their widespread fanbase.

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